Reciprocity is at the root of everything we do


Mutually beneficial long term partnerships

Agriprocity was born from a desire to disrupt the way agricultural commodities are traded. In the face of global food supply inequities, traditional systems of international tenders and market-based futures trading are not always effective.

Our solution: an agri-food trading model that focuses on longer-term, transparent and direct relationships between the farm and food processor based on a farmer's cost of production.

An idea is just an idea until you rally some troops…

Nicole Rogers

Founder & Chief Executive Officer

The Agriprocity model began to take root when a farm girl from Canada transplanted herself to the Arabian Gulf. Having grown up on a fifth generation cattle farm in Canada, Nicole Rogers knew well the deep engagement required to operate a farm. What she hadn’t anticipated, is the extent to which farmers miss out on opportunities by not engaging directly with the international marketplace.

In taking on the role as Canada’s Agricultural Trade Commissioner to the United Arab Emirates (UAE), Nicole saw first hand the disconnect between farmers and the internationally-based buyers who use their crops. This knowledge, combined with an exceptional network of international buyers and farmers, enabled Nicole to found Agriprocity in 2013.

Nicole is passionate about sharing her disruptive model to action change. As such, Nicole serves as a private sector representative for the United Nation’s Committee on Food Security’s Near East Food Security plenary group. She also sits on the advisory committees of the U.S.-based conference series Global AgInvesting and the Dubai Food Trade Advisory Group (DFTAG).

Rachel Pether

Chief Financial Officer

As a CFA charterholder and chartered treasurer with 8 years’ experience at Mubadala, one of the Middle East’s largest sovereign wealth funds, Rachel has a great understanding of the financial markets and business strategy. In 2014, the Association of Corporate Treasurers (ACT) named her “The One to Watch” in Treasury. She has been a guest speaker at numerous events for the ACT, including career evenings and annual conferences.

Beginning her career as a journalist, Rachel worked for the BBC for over 5 years, across the United Kingdom and Europe. She now hosts a weekly podcast called Follow The Money, in partnership with the Sovereign Wealth Fund Institute (SWFI). She regularly moderates events for financial blue-chip clients and is the international Master of Ceremonies for the SWFI, hosting their Asia and Europe summits.

In 2009 Rachel published her first book - Jandal Prints on the Globe – and helped to establish a charity called Espoir so that sale proceeds could go towards supporting youth entrepreneurship. Rachel is an active angel investor in a variety of start-ups, both locally and internationally.

Patrick Rogers

Director & General Counsel

One of our competitive advantages has been having a lawyer on our team from the very beginning. Without an in house counsel at our disposal, we would not have been able to build our innovative contract model. Patrick holds both a B.A from the University of British Columbia & J.D. from Western University, and is qualified to practice law in Canada, England & Wales and the UAE.

Patrick has previously practiced at international law firms DLA Piper and Jones Day and has worked in Hong Kong, Toronto, London and Dubai. Patrick is passionate about working with emerging companies, and serves as a Venture Corps Mentor with Endeavour, a global organization that support high-impact entrepreneurs around the globe.

Blair Louden

Program Manager - North America

In his more than 30 years of experience within the North American agricultural sector, Blair Louden has touched almost every aspect of agricultural production, trading and logistics. Blair's sector education began as a young man working on his family farm in Alberta, Canada. After university, the schooling continued with positions in trading and marketing with multiple multinational grain merchants.

In addition to his role with Agriprocity, Blair assists some of Canada’s largest inland terminals with their international grain marketing programs.

Tunji Awomolo

Director, West Africa

Tunji is our African guru, a man passionate about logistics and agriculture in Africa. His wealth of agriculture experience includes working as a Supply Chain Manager for Oil Palm in West Africa at Olam International, and also as a Project Manager at Africa Exchange Holdings, where he helped to implement the electronic warehouse receipt system for farmers across Northern Nigeria as a means of deriving value from the volatile commodity prices.

Most recently Tunji worked at Elephant Group, a major player in the West African commodity business, where he designed and implemented the growth strategy for new products in the commodity markets for West Africa.

Tunji has an astute business mind, having set up his own logistics solutions company to provide Cold Chain Management services to the Pharmaceutical industry in Nigeria.

He holds a Masters in Advanced Management degree from Yale University, USA and an MBA from Lagos Business School. Additionally, he is a part of USAID’s Nigeria Expanded Trade and Transport Program (NEXTT) in Abuja, Nigeria.

Haytham Shanshal

Strategic Advisor

Haytham is an expert in agribusiness strategy and transaction advisory, having built strategies for some of the largest sovereign wealth funds and governments in the Middle East, American Fortune 500 companies and well known multinationals. Haytham has specific experience in food security, privatization strategies and agribusiness M&A and transaction due diligence.

While driving the deals agribusiness practice for one for the largest consultancies' Middle East practices, Haytham always hoped for the opportunity to become more deeply involved in the projects he built for clients. Agriculture is also in Haytham's blood - he hails from one of the oldest agri-trading families in the Middle East region, with operations throughout the globe.

Haytham is a chronic overachiever, holding a degree in electrical engineering from Queen's University in Canada, and an MBA from INSEAD.


The farmers who work with us are business owners first, farmers second. They are sophisticated operators who want to engage further down their supply chain and understand the needs of those who purchase their crop. We build contracts on the farm’s behalf directly with internationally based food processors.

Here’s what our farmers say…

“Because of my direct relationship with the buyer, I was able to further diversify my revenue streams and receive new recurring income from on farm storage and handling.”

-20,000 acre advisory farm located in Saskatchewan, Canada

“As a Canadian farm I have fought long and hard for the opportunity to freely market my grains internationally. Working with Agriprocity, I was able to grow 10,000 tonnes of wheat purposefully for a buyer located in the Middle East.”

-Agriprocity’s pilot execution farm, located in Manitoba, Canada


The food processors we know struggle with consistency of quality and pricing.

An Agriprocity buyer can be any company that transforms raw agricultural crops into product that is ready for human or animal consumption. We build crop-sourcing contracts directly with farmers on behalf of our internationally-based buyers.

Here’s what our buyers say…

"Agriprocity allowed us to capture greater market share by allowing us to source crop inputs that differentiated us from our competition within the animal feed sector."

-General Manager, Arabian Gulf based flour and feed mill

"We considered investments in farmland, but there are so many risks involved and it’s heavily capital intensive. Through Agriprocity, we were able to access farms with greater intimacy and build the direct sourcing model that we envisioned only possible with direct investment."

-CEO, Asian based flour and feed mill

Strategic Partners

We seek further efficiencies for our programs through our partnerships with investment firms, logistics providers, and governments.

Here’s what our strategic partners say…

"The 'just in time' nature of the traditional agricultural supply chain poses many challenges for our assets. By partnering with Agriprocity, we are able to obtain greater asset efficiencies with better forward planning and transparency. "

-Major Canadian Agri-Food Merchant

"We are investing in innovation within the food sector in south-east Africa. Agriprocity focuses on targeted marketing activities that allows us to focus on our core competencies and yield greater and more predictable returns to our investors."

-CEO, EU based Agri-Food Investment Fund

Our global reach

= buyers
= partners
= Crop Origination Area
= Branch Offices

We are ready to help